: the quality of not being too proud
  or confident about yourself or your

Says the Merriam-Webster. 

This kind of modesty is contrary to the evolution of our species—and the ever expanding condition of life—scientifically speaking.

Modesty was fabricated by the state and the church so people would be under control.

I remember being a toddler in my baby cart watching my grandma being modest. I didn't understand verbal language yet, but I could see her gestures and her body language. 

My Italian grandma would squirming uncomfortably.

She couldn’t stand the sound of a compliment, even when she’d been cooking for days, for 30+ people, washed all dishes and served amazing deserts and strong coffee.

If anyone complimented her, she would look away, breath heavier, make displeased faces and find a way to leave the room. Her behavior was a puzzle to me.

As a kid I felt like a mini-Sherlock.

Secretly researching why so many adults would diminish themselves and the things they did. But as I was the new kid on the planet, I quietly swallowed the unspoken rules - and the “modesty” milk. 

It wasn’t Ok to be confident. Bragging was absolutely evil.
So throughout my teenage years I remained modest, subdued.
Smile and... be beije. But oh, there were so many colors inside.


"Modesty is a learned adaptation. It’s stuck on like decals. As soon as life slams a modest person against the wall, that modesty will fall off faster than a G-string will fall off a stripper.” —Dr. Maya Angelous.

Something drastically changed when I was 22.

I went traveling the world. I went to live in countries and cities where no one knew who I was. I needed to be proactive, street
wise and adapt to new rules. I needed to create new opportunities for myself—and get jobs.

So I needed to be upfront about what I was good at.

Simple, right? Wrong. I was SO hooked on the modesty trap - and I didn’t qualify it as “modesty-trap” I didn’t even know this was happening. Trying to express that I would be good at job when I didn’t speak a country’s language so well, to me was literally like...

Being a gladiator in the arena with the lions. 

Modesty is second guessing your instinctual intelligence. It's trying to convince yourself that you are not that much. That's
a blasphemy against the Universe, against The Grand Force
that created us. It’s broadcasting to the Cosmos that you aren't
a very important part of it. 

Modestly is practicing the thought that you're not great. It’s the greatest source of the not-enoughness that distresses us, me, you, the entire human race. It’s an epidemic. Not being enough. Not knowing enough. Not having enough. 

Modesty can make you sick because it’s not “in your face” it’s an invisible but constant draining undercurrent. 

Modesty comes in more then 50 shades. It permeates your body, your behavior, your bank account. It saps your energy, impacts your confidence, it changes your circle of influence at work, it distorts your romantic relationships.

We must revisit modesty. 

We are spectacular beings in ridiculously functioning bodies with superb minds. We learn how to walk, talk, coordinate ideas, time, understand and master really complex stuff.

We must be on a mission to intimidate people. 

We’ll be doing them a favor. We’ll be shaking them out of their frog-in-the-pan-ess dying mode. 

Steven Pressfield puts it perfectly when he says:

“If you were meant to cure cancer or write a symphony or crack cold fusion - and you don't do it, you not only hurt yourself, even destroy yourself. You hurt your children. You hurt me. You hurt the planet.

You shame the angels who watch over you and you spite the Almighty, who created you and only you with your unique gifts, for the sole purpose of nudging the human race one millimeter farther along its path back to God.

Creative work is not a selfish act or a bid for attention on the part of the actor. It's a gift to the world and every being in it. Don't cheat us of your contribution. Give us what you've got.

So, defying the often deceiving guardians of modesty I must confess…

I adore and am ridiculously good at what I do and this is the
truth, you'll see and you'll love me for that. I do that since I'm
a child, I studied with the best, worked with the best, I always
had a passion for it. Positioning Campaigns, Strategic Websites, Business Strategies, Business Concepts that sell themselves.

I’m expert in finding the simple, amidst greats amounts of complex information. The ONE single minded idea, the pure, unaltered, unspoiled essence, the DNA of a brand, that will become a delightful, campaignable concept, with the emotional capacity of touching and conquering hearts and minds - and majestically bringing about the full potential of a brand - in popularity, attraction and sales.

The spellbinding science of POSITIONING.

If we work together, you’ll need to say goodbye to modesty, and leave your comfortable comfort zone and hidden safe places that have been keeping you small.

You'll need to step up into all that you, and consequently your brand, can be.

You'll need to own your gifts as THE AUTHORITY, so both you and your brand can be fully expressed the world. 

As Mr. Angelou also said: "There is no greater agony than bearing an untold story inside you."

It can be scary to go that big. But that’s what you came here for.

Shall we?