We make your clients obsess about your brand
with a Marketing Campaign inside your website.

 Below are examples of websites with a Conceptual Advertising Campaign
that speaks directly—and viscerally—to the ideal client of each brand.
 

MEGAN HARTIG
Actress

PROBLEM
Megan had been working mostly in musical theater and wanted to pursue a film acting career.

SOLUTION
After an in-depth study of her audience, business model, personal style and vision for her future, we created a Website Campaign that positioned her in the film industry, portraying her as a film and her website as a movie poster.

The site became viral in her industry and kept getting her auditions - without her having to say a word. 
 

Business Strategy • Conceptual Campaign • Tagline • Logotype • Website Design

 

 

 

LENORABLES
Handbags & Accessories

PROBLEM
Lenorables, a high-end line of hand-crafted handbags and accessories, started getting some celebrity attention. So we wanted to position it as a celebrity brand and the go-to brand for elegant, uniquely-designed one-of-a-kind handbags and accessories. 

SOLUTION
We developed a launching campaign for Lenorable's website that featured a paparazzi's camera photographing women who cover their faces - as celebrities do - with the very handbags it's showcasing. Each click offers the option of adding them to cart. This places the bags in a fun, entertaining situation and also identify the user with celebrity life-style.

Business Strategy • Conceptual Campaign • Tagline • Website Design


 

RMS BEAUTY
Natural, Organic and Raw (no heat) Line of MakeUp products.

Full Conceptual Campaign + Branding + Conceptual Website Design

Rose-Marie Swift (RMS) is a celebrity make-up artist who had health problems because of the high-end but toxic make up products she was using on her models and herself. She then decided to create her own raw and organic makeup line, RMS Beauty, which wasn't

PROBLEM
When RMS approached us to launch her brand online, her make up line was unknown in the market, it had no celerities, no endorsements, PLUS it had no applicator. And it would be competing with very known brands who did cary applicators. 

SOLUTION
The solution for her was to transform "not-having'an-applicator" into her line's GREATEST BENEFIT. So the launching campaign I created for her website focused on the remarkable fact that RMS Beauty was the ONLY ONE makeup line that could really say it was, not only PURE and ORGANIC, but also RAW (no heat involved on the process). And we represented that, photographing one of her model's hand showing the number one. 

I then tied that image & the product application with the TAGLINE:  
"AS YOU TOUCH PURE, LIVING INGREDIENTS, YOUR VERY TOUCH ACTIVATES THEIR LIFE FORCE."

 


 

LUCIANE LIMA
Author, Life Coach, Founder of Instantaneous Consciousness™

Full Conceptual Campaign + Branding + Conceptual Website Design  

PROBLEM
Luciane Lima is a high-level life-coach specialized in relationships, prosperity spirituality and sexuality. However the term Life-Coach is not widely known in Brasil, so we needed to create a very specific modality that described the vast field of Luciane's work, without using the word coach. 

SOLUTION
After an in depth study of Luciane's core audience - and based on her extremely fast results with all clients, we created a CONCEPTUAL CAMPAIGN that features this immediate transformation - naming it "Instant Consciousness" - and revealing that it's always a person's Soul who's longing for that "Quantum Leap". 

 

 

 

BRONWEN EXTER
Performer, Singer, Song Writer

Positioning Campaign + Website Conceptual Design

PROBLEM
Bronwen wanted to launch her new album, ELEVATOR RIDE, and also change her image into "elegant & quirky", plus gain more exposure as a pop singer in the New York City Musical scene.

SOLUTION
We created a conceptual website site portraying her in her newly defined style, featuring photos taken of her concerts on the most famous stages of New York.

 

 

BECO DRANOFF
Music Concept Producer, based in NYC.

PROBLEM
When Beco approached me, he had already been known for years as the Ambassador for the avant guard Brazilian & World Music in the US - and he didn't have a brand.  He wanted an artsy and "über cool" (as he himself defines it) brand that reflected his minimalist and high-end taste and personality.

SOLUTION
First we transformed his famously musical name "Béco" into his brand: a conceptual "logo with an accent" that has a musical note inside every letter. Then I created a minimalist, brand-centered website that reflects his singularly sophisticated taste - featuring his newly created identity.

Strategic Branding + Conceptual Website Design

 

 


 
 

FLYWHEEL FILM FESTIVAL
Film Festival

PROBLEM
Exploring other ways to sell products where the audience is involved in an engaging and artistic way.

SOLUTION
I created the Flywheel Film Festival - a by invitation only festival and invited 17 communication professionals to participate:  advertising creatives, directors, photographers, journalists and intellectuals. Each made a short film about "TIME" that was connected to the previous and the next short films through a pre-determined transition, forming a loop. 

Together we were 18 directors, 124 actors, 36 musicians and an audience of 400 people on the opening night. From the website I also concepted you can have an idea of how things worked.

Festival Concept + Creative Direction + Conceptual Campaign + Website Design